In the realm of 1.0 competitive advantage, we saw that organizational culture was the only true source of long term sustainable competitive advantage. In the realm of 2.0 competitive advantage, the only true source of sustainable competitive advantage is applied innovation and creativity that arises out of individual culture. T

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The term “competitive advantage” has traditionally been associated with the world of business, but this is no longer the case. Competitive Advantage 2.0 is all about the individual human being in the new economy. Information technology, the internet, and globalization have increased the level of competitiveness dram

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The internet is the greatest forum for critical discussion in the history of civilization– it has unleashed the marketplace of ideas…. This is important to understand, because, as Hans-Hermann Hoppe wrote: “ultimately, the course of history is determined by ideas.” One of the effects of the internet is that ideas or theories that have a high

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Knowledge, in and of itself, achieves absolutely nothing. Knowledge, in and of itself does not produce competitive advantage. It must be applied by individuals that utilize their talents to add value and create wealth. Personal competitive advantage is what allows us to create value and wealth. Without it, you will be among the increasing mas

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