An endless amount of posts seem to exist on how to use social media to draw traffic to your site. But establishing a profile in a social media community takes time and a lot of commitment. Some participation is essential to establish credibility as a community member. But at what point does participation become unproductive/pr

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For years, prominent bloggers have written about the importance of publishing posts regularly. The topic has been discussed to death, so I'm not going to detail the benefits and advantages regularly posting provides. Instead, what I will discuss is a real life case study that illustrates the impact a red

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It's often easy for online marketers to focus on marketing and let the technical team do their job. But there many benefits to those marketers that take the time to build their technical knowledge. This article discusses five reasons online marketers should step out of thei

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Hulu is the first venture into online distribution from the major US television networks (as a joint venture between NBC & Fox). The service allows users to view popular programs such as Heroes, Prison Break & The Simpsons online for free. Hulu brings a number of advantages to program viewing. Is this the beginning of the end for television?

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Discussion of Facebook's viability as an advertising network after the recent $240 million Microsoft acquisition and the announcement of its' Social Ads platform. A variety of issues are discussed, including whether social networks can work as advertising platforms, the impact of banner blindness & potential marketing techniques to engage s

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