The question is often asked about who is the most appropriate person in a company to blog? Is it the CEO, product manager or even the support staff. This article argues that anyone in a company would make a good spokesperson as long as they are all adhering to the blogging mantra of authenticity and providing their company with a human face.

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There is nothing new in the world, and creating something new in the blogosphere is particularly challenging. The quest for unique content is one which many of us fail at. It is just too easy to find a post we like, then effectively repeat what we have found, adding a few comments of our own and hoping it will bring readers. But to succeed in

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Social media can be fantastic if you remember the social part of it! It is all too easy to get distracted by all of the new sites out there. But if you take the time to engage in some old-fashioned people contact, you have got more chance that socia

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