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Social media marketing - participation or procrastination? | Online Marketing Banter

By JamesDuthie 253 days ago from http://onlinemarketingbanter.com

An endless amount of posts seem to exist on how to use social media to draw traffic to your site. But establishing a profile in a social media community takes time and a lot of commitment. Some participation is essential to establish credibility as a community member. But at what point does participation become unproductive/pr

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Tags: social media social news sphinn stumbleupon


The importance of blogging frequency

By JamesDuthie 287 days ago from http://onlinemarketingbanter.com

For years, prominent bloggers have written about the importance of publishing posts regularly. The topic has been discussed to death, so I'm not going to detail the benefits and advantages regularly posting provides. Instead, what I will discuss is a real life case study that illustrates the impact a red

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Tags: blogging frequency blogging regularity blog strategy blog traffic


300 Stumblers vs 45 Sphinners - Which would you prefer?

By JamesDuthie 292 days ago from http://onlinemarketingbanter.com

Social media is a popular way to attract visitors to a blog, particularly for new bloggers. But not all forms of social media are created equal. While StumbleUpon undoubtedly brings in the greatest number of new visitors, its visitors do not necessarily engage with the blog. Therefore, it may be better to concentrate on niche s

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Tags: social media social news sphinn stumbleupon


Online marketers - get technical today!

By JamesDuthie 300 days ago from http://onlinemarketingbanter.com

It's often easy for online marketers to focus on marketing and let the technical team do their job. But there many benefits to those marketers that take the time to build their technical knowledge. This article discusses five reasons online marketers should step out of thei

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Tags: html managing technical staff online marketing php sql


Will social media transform search?

By JamesDuthie 301 days ago from http://onlinemarketingbanter.com

With del.icio.us, Digg, StumbleUpon & other forms of social media exploding in popularity, it was only a matter of time before the search engines joined the party. So it’s not surprising to hear Yahoo announce that del.icio.us results will soon be incorporated into their search results. But can social media really improve searc

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Tags: social media social bookmarking


Is Stumble Upon traffic worth less?

By JamesDuthie 360 days ago from http://endeffectit.com.au

Social media is a great source of traffic for bloggers. Stumble Upon is a favourite of many due to its ability to send high amounts of traffic to a site in a short space of time. But is Stumble Upon traffic of a lower quality given that users have not explicitly chosen to visit your site? Does the channel surfing nature of Stumble Upon mean t

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Tags: social media stumble upon digg reddit social news shoutwire social traffic


Google Adwords test leads to 1882% increase in clicks

By JamesDuthie 366 days ago from http://endeffectit.com.au

Discussion of a remarkable set of test results from a recent Google Adwords search engine marketing campaign. A single campaign parameter change resulted in an 1882% increase in clicks. Interesting findings for anyone involved in search engine or pay-per-click marketing. It's also valuable information for anyone thinking of beginning their f

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Tags: google adwords sem search engine marketing google advertising online marketing pay per click ppc cpm


If video killed the radio star, will Hulu murder television?

By JamesDuthie 368 days ago from http://endeffectit.com.au

Hulu is the first venture into online distribution from the major US television networks (as a joint venture between NBC & Fox). The service allows users to view popular programs such as Heroes, Prison Break & The Simpsons online for free. Hulu brings a number of advantages to program viewing. Is this the beginning of the end for television?

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Tags: hulu youtube online video television tv online tv video download bittorent


How much is Facebook really worth?

By JamesDuthie 372 days ago from http://endeffectit.com.au

Discussion of Facebook's viability as an advertising network after the recent $240 million Microsoft acquisition and the announcement of its' Social Ads platform. A variety of issues are discussed, including whether social networks can work as advertising platforms, the impact of banner blindness & potential marketing techniques to engage s

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Tags: facebook social ads facebook advertising social networking online marketing myspace