Chris Garrett writes an interesting look at PR mistakes. He has a long list and says to be human to be authentic. Think about the other person. Too much me-me-me and you are guaranteed to get it wrong. Actually spending a few seconds working out wha

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To a freelancer, it is not easy to get business leads. Sometimes, in a fiercely competitive field, it is even harder for the newcomer. It doesnt matter if you are a freelance writer, artist or a photographer.

I stumbled upon some very fantastic ideas for freelancers to improve their chances of getting business leads. Although the ideas ar

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Great article that shows that 50-year old principles of public relations still apply today for blogging and connecting with your audience. Gives details on 13 critical items that can make your business blog fly, although really the principles outlined are good for any blog or web site. A great read for anyone interested in ap

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Anatomy of a Press Release

A press release, seen simply, is a piece of communication letter (or email) to inform, announce, educate or deny and sent to a media publishing house for mass distribution through their news channel - print, radio, television or the web.

What should it contain - the barebones, in chronology

a

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What the media consider an expert spokesperson. What an expert must be able to do that a regular spokesperson can’t do. 3 things to do if you make a prediction and you’re wrong.What the media consider an expert spokesperson
What an expert must be able to do that a regular spokesperson can’t do
3 things to do if you make a pre

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Edelman is the leading independent global PR firm. We service clients, not Wall Street. No one owns us, so we are free to think. Independently. To listen, question and evaluate with an open mind unrestrained by conventional wisdom - and then decide for ourselves. For more than half a century we have been a creative and thought

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We’ve seen it happen over and over again. A newspaper writes a scathing editorial about a politician, a non-profit organization or a company that did something stupid—prompted, in part, by the refusal of the news source to talk to reporters when the original story was written.The news continues to break. A few days later, the n

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News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational...... Hasbro, Inc., maker of SCRABBLE(R), the irresistible word game that grew from underground craze to cultural icon, celebrates the 60th anniversary of the popular game w

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Following the overwhelming success of last year's two sell-out conferences, PRWeek's PR and New Media event returns.

From blogging to feeds, Facebook to podcasts, how do you know what new media to incorporate into your PR strategy and how do you monitor its success?

Offering the latest insights to protect and promote yo

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The best way to deal with a “media wolf”. The top 5 mistakes people make in bad news situations. What to say when you can’t answer a question. What to do if you suspect the report has an agenda and is out to get
The best way to deal with a “media wolf”
The top 5 mistakes people make in bad news situations
What to say when y

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The first thing you should say to reporters as soon as they answer the phone. What to ask them if they don't have time to talk to you. The one question you must never ask reporters.
The worst mistake people make when pitching reporters
The first thing you should say to reporters as soon as they answer the phone
What to ask

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If you really want to catch the media's attention, sponsor a clever contest that ties in with your anniversary. How to use holiday, anniversary contests to build media publicity. A men’s clothing store, for example, can sponsor an ugly tie contest. Ask customers to bring in their most ghastly neckties. Display the entries in y

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The dangerous hidden secrets of print and broadcast reporters joan stewart interviews author and former reporter al guyant a 1 hour live tele seminar you will learn why it’s a myth that reporters are objective 6 typical characteristics.the dangerous hidden secrets of print and broadcast reporters joan stewart interviews author

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News and features about the public relations industry, with links to US, UK, Asian, and German editions.PRWeek and Edelman are hosting the 2008 New Media Academic Summit. The second annual summit brings together communications professors and practitioners to discuss how new media is changing the industry, and what skills are re

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Here are some tips that will help you put your best foot forward and make everyone feel comfortable. One of the first things to remember is that you can treat print and broadcast reporters very differently. That’s because print media outlets often have ethics policies that dictate what reporters can and cannot accept.One of the

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One of the best ways to get free publicity is to offer yourself as the local angle to national or international stories you see in print or on TV or radio.Local media are hungry for the local angle. That’s because local news is their bread and butter.In fact, it’s standard practice in newsrooms all over the globe to pursue the

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Importance Of The Contact Page - Tip For Newspaper Owners

If in the past, print and paper restricts putting in all your desks editors' names and their phone/fax numbers, web affords you much freedom.

However, I still find editors who frown on putting your contacts page despite web space be almost free. Why this is so be

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