Today’s New York Times has a short article about Google’s ad quality team. Much of what’s discussed is old news to those of us who buy PPC ads, but it’s an excellent summary to share with colleagues and management who don’t really understand what we do.

One figure jumps out from the article. We all know that Google makes an

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Articles are important when it comes to building links to your website, but there are other methods you should also use because it is not wise to rely on only one way to build links and it is important that your website looks good in the eyes of the search engines. In this article I will show a few alternative methods that are almost as effec

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Making money through affiliate marketing has never been easier. Many bloggers and webmasters are already using many different types of affiliate networks. But the one that I recently got into is NeverBlueAds.

After getting approved to their network, I quickly checked out what they were all about. When I saw what they w

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Just like planting seeds Organic SEO as an internet marketing strategy requires patience, but the rewards when reaped are plentiful. Although organic optimization is not the first choice for many (depending on the brand and business model) organic search does have inherent benefits that are unparalleled by sponsored or paid adv

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Making money off of affiliate marketing is easier said than done, especially if we are talking about running paid ads. If you decide to get into this huge money making and huge money losing business, then you should have some tips to get you started.

I cover some of the things I have learned about affiliate marketing since I

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PPC marketing is as easy as 1, 2, 3.

Ok, it's not, but these three steps will push you a long way towards PPC success.

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There’s been so much talk from Google about undervaluing links that are bought for the purpose of passing pagerank. And recently, there’s been even more discussions in regards to cracking down on sites who try to manipulate SERPs through blog links. Google might have covered up the obvious adwords for searches on “text link” but there’s still

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Since Google banned the use of traffic exchanges for Adsense publishers there should surely have been a rabid outcry as thousands of publishers were banned? Certainly thousands have failed to comply.

This has not happened but many small publisher

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Want a list of Google AdWords tips that you can put to use right away? How about 67 of them? I sat down and did a brain dump of all the things related to improving the performance of your AdWords ads that I could think of. These are things that I've learned over the years. In the spirit of sharing, if you see something not on

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Discussion of a remarkable set of test results from a recent Google Adwords search engine marketing campaign. A single campaign parameter change resulted in an 1882% increase in clicks. Interesting findings for anyone involved in search engine or pay-per-click marketing. It's also valuable information for anyone thinking of beginning their f

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Whether we are in an official recession or not, companies are feeling some pain.  As companies fail to reach budgeted sales numbers, there will need to be cut backs on spending in order to stay profitable.

Marketing and advertising budget cuts should be the last to go (in my humble opinion).  But, when compan

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If you don't already have pay per click accounts on Google, Yahoo, and MSN, you can get $50 in free pay per click ads on each of them when you create a new account. You will need a minimum deposit in your account as you always do. You will also need to monitor your account closely to make sure you don't get charged for more pay per click ad

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Joe Vivolo just wrote an excellent blog post on how pay per click search engine advertising can "help elect" the next president of the United States. He put in a nice, quick reference table showing which of the leading candidates appear to be using pay per click. Joe also offers the candidates some free advice - from facilitating fundrais

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Here's a reason why Yahoo cannot beat Google. Read about what happens when an advertiser who spends thousands per month on Google AdWords wants to do the same with Yahoo Search Marketing.

Are bozos running YSM? I think so.

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For some reason, whenever I speak to an audience about Search Engine Marketing, people are always shocked when I introduce the Google Credit Rating system.

Here's how it works

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Mark Simon from MediaPost's SearchInsider speculates that in the (potential) upcoming recession that search engine marketing is not so recession-proof as many in the industry feel. Mark says "While the search ecosystem has never been through a recession ... any further consolidation in these sectors may cause a sizeable spending pullback.

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Will Facebook's new PPC advertising platform be the new Google Adwords? Internet Marketers are now starting to turn their heads towards this next big opportunity. Internet users all over the globe have turned to Facebook to avoid the spam, pop ups and sales letters that they are bombarded with on a daily basis on the net. Unfortunately, Face

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There are so many success stories you will hear about businesses making it good in the Internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs.

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