We all know OpenX or better known as OpenAds is a winder tool to have for gathering statistical data for ads. But who needs it and how does it help bloggers? This is discussed in this article on TeqEdge blog. But the bad side is not ignored and points out the drawbacks of using open-source OpenX package for ad management. From

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OpenX is an open-source ad management platform. One of the most important uses of OpenX is rotating banners. Banner rotation is very easy with OpenX. But unless you know how to do it you might find yourself lost in documentation. It consists of 2 steps. ... Read the complete details and launch your own ad campaign with rotating

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