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An Introduction to Narrowcasting: How it Benefits Your Website and Business

By fredpeters 345 days ago from http://www.doshdosh.com

Narrowcasting is both a subset and the opposite of broadcasting, which is the wide scale dissemination of content through electronic and traditional media channels, in order to reach a large audience.

Narrowcasting focuses on spreading messages to smaller niche audiences that are defined by their demographic profile, individual preferences

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