This is the second part of my "Big Honkin' Ads" series. In this one, I'm discussing how I selected and continue to select the ads to use in my "Big Honkin' Ads" campaigns. This article takes a look at things like: picking complementary offers rather than what everyone else is using, what to expect on conversions from different types of

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Is your blog hitting the mark and satisfying the needs of your visitors?, or are you putting prospects to sleep before they ever reach your value proposition?

As you know, there are multiple facets of traffic that flow distinctly throughout the web (search engines, high-traffic authority sites, directories, social media) but not all traff

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Has Content Marketing surpassed Search Engine Marketing? Several new media marketing gurus think it has. But what do they mean by "Content Marketing," exactly, and why do they think it is more important than Google SEO & SEM strategies? Where should spend your marketing budget? The answer can be found in the "Five C's of Social Marketi

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There’s a reason why WordPress is so popular (well over 1 million installations, according to WordPress.org), and aside from the fact that it’s user-friendly, it is also set up to help you optimize for the search engines easily and effectively. Adam McFarland gives you some great tips in this article -- a real taste for why WordPress has beco

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How important are comments to the success of your blog? How can you keep track of all of the comments you make around the internet? We explore the answers to both of those questions with Matt Colebourne, CEO of coComment.com, a meta-Social aggregation service that collects all of your comment threads in one place (and more). Would it be va

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Ever wonder how you can get examples of XHTML and CSS code to display in your blog posts, and on web pages so you can show some coding examples for your readers? This visual tutorial teaches you a couple of ways to do it. You'll learn the long way, and a couple of shortcuts. WordPress BlogMasters will also get a few tips for ways to autom

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After posting my article “Helping the Neighbor Surf Porn“, a couple of things came up. Did I fail to educate this guy? I have been servicing this client for 4 years. He is the normal technicians nightmare, I have been working on educating him for at least 3 of the 4 years. It just gets to the point that some users despite what you try and tea

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If you are selling products or services on your website or blog then you need to pay attention to good landing page or sales page design. This post outlines a recently released product that according to the publisher will improve your conversions without a single line of sales copyright. Is it too good to be true? The only way

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This is another article from our SEO Matters series, where we’ll consider setting Goals using Google Analytics and how that can really take your game up a notch. Note carefully that setting goals not only helps you increase “conversions” (get visitors to take a certain action at your site), but also helps you learn and adjust y

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