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Your Brand is a Place: The Neurobiology of Memory and Experience

By rjulian 277 days ago from http://www.quo-vadis.tv

Have you ever seen what an idea looks like in your brain? Incredible breakthroughs in neuroscience now allow us to see that ideas are actual structures in our brains. Read this article to stretch your understanding of how the mind truly works, and how you can use this knowledge to increase branding and marketing effectiveness.

You'll learn that brand experiences must be recycled or else they will literally (and physically) decay in the mind of your audience, and read an example of how the world's greatest brand applies the principles uncovered here.

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Tags: brands branding marketing creativity innovation ideas


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