If you have to undertake a project that involves focus groups and you're not quite sure how to go about it then this white paper is for you. Learn about the ethical handling of focus group members and the requirement to compensate them for taking part. Find out what a focus group is, what it is used for and how it is conducted. Learn about the role of the moderator/facilitator and gain some understanding of what the heck you do with the data once the project is finished. Discover the best way of transcribing your data from the focus group discussion, deciding what the stuff actually means and how that data might be used in a report.
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