In the Nashville music industry there is one position that is arguably the most crucial to the success of the business as a whole: the songplugger. Most songwriters and publishers depend on the plugger to pitch their songs, and the artists and record labels look to the plugger to bring them the hits they need for their artists. Of the songs not written by the artist, the songplugger is said to be responsible for the majority of the cuts released on commercial country projects, and that translates into much of the revenue generated for copyright owners. For the artists and labels that depend on hit songs to launch careers and drive sales, the songplugger is undeniably an indispensible ally.

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