Too many times sales recruiters and hiring managers have no idea what they’re looking for in a new candidate before they start a new sales recruiting project. They will tell you that they do - they will even show you a written description of their ideal candidate.

But 9 times out of 10 their description will say something like:

"10 years industry sales experience calling all C level executives. The last 4 years must have been in sales management. managing no less than 10 reps with a total annual sales goal of $23 million." etc, etc.

Pretty generic right? I’m not making this up. Do a search on any job board.

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