Hell Pizza is a franchise group of pizza stores that could teach the global biggies a whole lot about branding and marketing in todays marketplace.

If you are into pizzas in any way shape or form, you must put this very creative company on you “Must Watch List” because they have taken every aspect of their business and redesigned it to attract customers and differentiate themselves from their opposition.

They have completely eliminated “BLAND” from their brand.

In an industry segment famous for its ruthless price wars, these smart operators have created their own unique position.

I have been sent these few photos, but when you have finished here, go Google Hell Pizza, and enjoy how with a little creativity you can position a product to create its own market segment.