What’s the biggest benefit to starting a small business blog? You might be surprised by the answer: Improved search engine optimization. Internet search engines view every entry on a blog as a unique Web page. The more posts, or individual entries, your blog has, the better its chances of ranking highly in relevant keyword search engine results. And the greater your search engine ranking, the more likely potential customers will find you. What’s more, blogs are more frequently updated than typical Web sites, which also helps boost search engine rankings.

Selecting the keywords that are relevant to your blog is the most important issue at this stage. You should seriously think about the keywords that are relevant to your blog. Everytime a blog posts a link to your blog with the keywords you identified, your blog’s chance to be listed on the top of the search results with those keywords increases.