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Costly Mistake With Google's Site Targeting (a.k.a Placement Targeting) » zoulstips.com

By zoulkifl 226 days ago from http://zoulstips.com

In the hopes to driving quicker traffic to my site i decided to try to run a google site targeting. Unlike keyword targeted campaigns site targeting campaigns reside on other people’s content sites. Usually with a keyword targeted campaign your ads primarily appear in search engines and also on the content network if you choose to run it. In this case you are charged a certain amount per click. Let’s say that if your cost per click is 30 cents, each time someone clicks on your add you pay 30 cents. This basically how i’ve run most of my ppc campaigns so far.

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Tags: list building placement targeting campaign ppc ppc marketing site targeting campaign


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