"Social Media does not and cannot benefit businesses in the same way that SEO can. I can’t stress this enough, because the evidence is all around me....In the 1st and 2nd installments, I comprehensively picked through the arguments claiming that Social Media has any material benefit to the 99% of businesses out there."

Wayne Smallman's third installment of his comprehensive series addressing why social media is not a proper replacement for SEO, especially in terms of businesses.

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