Brainwriting is Brainstorming on Steroids

By lucianop 103 days ago from http://litemind.com

Traditional brainstorming pales in comparison with a technique called Brainwriting. Brainwriting can easily lead to more than double the ideas generated in a typical brainstorming session. Also, it’s not as tricky as brainstorming to work well for you.

As in traditional brainstorming, in Brainwriting everyone sits at a table together to simultaneously tackle a problem. The difference is that in Brainwriting each participant thinks and records ideas individually, without any verbal interaction. As we’ll see, this small change results in a fundamental difference in the idea generation effectiveness.