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Big Honkin' Ads: Ad Selection Strategies

By jfrankcarr 287 days ago from http://optempo.com

This is the second part of my "Big Honkin' Ads" series. In this one, I'm discussing how I selected and continue to select the ads to use in my "Big Honkin' Ads" campaigns. This article takes a look at things like: picking complementary offers rather than what everyone else is using, what to expect on conversions from different types of ads, and some strategies to help improve conversions.

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Tags: 125x125 button ads ad size advertising click through conversion ctr


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