A new company recently hired bloggers to review its new offering of automatically-playing audio and video ads. The lure is that, because the ads begin playing the instant the page loads, bloggers will make even more money than with traditional PPC methods. In fact, they claim the average blogger makes $14 for every 1,000 page loads.

Sounds good at first, but as with anything great it comes with a hidden price tag. Guess who's paying for those ads in the long run?

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