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Is Online Video Ready For Primetime?

By insightbuzz 321 days ago from http://www.insightbuzz.com

The exponential growth of online video sites such as YouTube has made headlines. However, how ready is online video to make a significant dent into the television watching time of the average viewer? By looking at a discussion with several twentysomethings who aren't heavy online video users, it is clear that online video has a way to go in order to meet the entertainment expectations of the average TV watcher.

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Tags: marketing research consumer insights media trends online video


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