Beauty with a Purpose awards is given to a Miss World delegate whose charity project has created the most impact within the judges, fellow contestants and society in general. It is one of five fast-track events that automatically qualify the winning contestant to the Top 15 semifinals. During the Red Cross Ball in Beijing, Miss World Chairman Julia Morley announced the five finalists that will compete for this humanitarian award:

Miss Hong Kong China, Ka Yi Cheung: Helps old people and regularly works at retirement homes. She also has strong ties with UNICEF.
Miss Ecuador, Valeska Saab: Helps people with a terrible generic skin condition called Itchiosis.
Miss Jamaica, Yendi Phillips: Helped people recover from a hurricane which hit the island by organising a fashion