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The importance of analytics | Technogumption

By tombeaton 278 days ago from http://www.technogumption.com

We all want our website to be working hard for us. We talk about SEO and the importance of it. We spend money on advertising campaigns. We spend hours generating content. Despite all of this we may see no evidence of progress. We may not be getting any more sales or even leads than normal but whilst that lets us know something is not right, it does not allow us to drill down any further. The solution is tracking our site statistics, known as analytics.

What to track and what it means is all explained.

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Tags: analytics tracking google webalizer awstats stats statistics


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