Highly popular social networking site Facebook has bowed to consumer pressure and removed most of the controversial aspects from its Beacon program. For those of you who do not know Beacon, it is a new information sharing functionality that Facebook recently released. This new program shared users’ online buying habits with other sites which were out of Facebook’s network. Facebook users were not allowed to “opt-out” of the program either. This created a backlash from the large user community and was picked up by MoveOn.org and various other consumer advocacy and privacy protection organizations.

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