Have you ever read a business book that looks really interesting and useful at the outset, only to find (after paying $30 to $60 for it) that the content was not that relevant after all?

I run into this all the time.

The proliferation of books and resources for small business owners has never been higher. Yet, far too often, the authors involved are taking a big business model and big business ideas, and then scaling them down to attempt to fit small business.

Most often, this just doesn’t work.

An Example

A small business is not a “little big business”. It’s like comparing the Star Ship Enterprise to driving your car. Looking at them from a larger point of view, fundamentally a Star Ship gets the crew from one place to another. Your car does the same job for you.