Kyra Oliver Hitzeman founded the Hayes Hitzeman Foundation after she lost her infant son Hayes to Sudden Infant Death Syndrome. Determined that no other family should experience the grief of losing a child to SIDS, the Hayes Hitzeman Foundation aims to educate all new parents about how to prevent sudden infant death syndrome. One such method is the This Side Up Campaign, which distributes onesies bearing the slogan "This Side Up ... while sleeping" to local hospitals for distribution to new parents. To find out more about the Hayes Hitzeman Foundation, Sudden Infant Death Syndrome, and the This Side Up Campaign visit NeenMachine.com.

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