A simpleton young adult attempts to challenge powerhouses in search engine optimization consultants in his country. How?

By running a blog that is basically about that, search engine optimization. So what's different about him than the other saturated SEO blogs out there now?

Well, simply put, try ranking well for a term such as "SEO Singapore" using no money at all, on a free, Blogger hosted site with a domain that sports a ".blogspot.com" at the back.

An interesting case study to follow, let's see if he indeed makes it :)

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