Think of a dating site as a shop, with people on the shelves. Dating sites sell people to people. So the first thing a new site must do, is build their stock of people and spend seven figures to build their sites to critical mass so it converts, and is viable. They also have to overcome the operational costs of running customer service, and their sites, and site development. The entrepreneur can choose between developing their own software from scratch, or using an off the shelf package, or using a white label provider.

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