This is about women in small to mid-size businesses and how they should reflect on their products and services periodically. When we begin our journey as entrepreneurs, we may start our business with just a few products or services. In the beginning, you create your core product or service---your brand. As the business grows, it’s essential that you begin to create other products and services that compliment your brand and that your valued customers would benefit from. J.K. Rowling has done an amazing job at creating a series with her core brand (Harry Potter) and then adding more characters and storylines that readers every where want to follow. The same applies to any successful business.