News and press release distribution services for small business marketing, corporate public relations and investor relations, government and organizational...... Hasbro, Inc., maker of SCRABBLE(R), the irresistible word game that grew from underground craze to cultural icon, celebrates the 60th anniversary of the popular game with the national launch of its best-ever version, the SCRABBLE: Diamond Anniversary Edition Game. Hollywood celebrities were among the first to play the new SCRABBLE: Diamond Anniversary Edition Game last night at an exclusive charity event, hosted by SCRABBLE enthusiast Jimmy Kimmel of ABC-TV's "Jimmy Kimmel Live!" show. Kimmel and his producer Daniel Kellison were crowned the Celebrity Doubles Champion after a night of heated game play.