Lessons from Pampers

By blm03 103 days ago from http://www.bostonmamas.com

Fourteen mom bloggers from across North America spent two days at Pampers Baby Care Headquarters, and at a general level, the experience was refreshingly similar to the Disney blogger event I participated in this spring in that it shed new light on a big brand that I assumed was solely focused on revenue. The folks I met at Pampers are deeply proud of their history within the framework of Procter & Gamble. Their research and development team works tirelessly on optimizing comfort for babies and usability for moms. And there’s an enormous amount of heart within their company; we met an amazing number of P & G “lifers” and learned about impressive global outreach efforts.

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