This is a very good question, and it certainly does raise a bit of curiosity in marketing. “Who is responsible if the product or service doesn’t live up to it’s deceitful claims?” “Would it solely be on the creators shoulders of the product or service, or would it also lie on the shoulders of the person spreading the message of the “said” product or service virally?” It's certainly up for debate, depending on your beliefs and if God or not should be considered in marketing.

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