Today’s New York Times has a short article about Google’s ad quality team. Much of what’s discussed is old news to those of us who buy PPC ads, but it’s an excellent summary to share with colleagues and management who don’t really understand what we do.

One figure jumps out from the article. We all know that Google makes an extraordinary amount of money, but it’s still eyeopening to hear that their revenue “… in this year’s first quarter, came in at the rate of more than $2 million an hour.”

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