Google themselves state that you need to select a preferred domain. This article provides sources to outline the differences in going No-WWW or Yes-WWW. It then outlines how to set up a .htaccess file for either set up. This concept is important because Google treats the two domains differently (www.site.com vs site.com) It is important to your site's SEO to setup either of these two methods. Do not miss out on a better ranking just because you don't know how to set this up.

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