Most visitors take 10 seconds or less to decide whether to stick around or move on to the next site. Just 10 seconds — that’s all the time you have to convince them YOUR site is where they want to be.

It doesn’t matter how well-designed your site is… how high your search engine ranking is… or how amazing your product is. If your words don’t grab your visitors and keep them glued to your site, they’re going to leave — and probably never return.

Of all the words on your site, the most important are the ones in your HEADLINE.

Your headline is the first thing your visitors see. It needs to capture their attention — spark their curiosity– and compel them to read further. And it has to do it fast.

To guarantee YOUR headlines jump off the page and pull potential buyers deeper into your site, always follow IMC’s Top 5 "Unbreakable" Headline Rules...