The first question your visitors ask themselves the minute they realize you want to influence them with your blog, is “who is this blogger?” Your story will help them see what you want them to see about you. Logon to TED and watch some videos there. You will easily see that public speakers, who start with a funny joke answer a question “is this guy boring?”. Once they make the audience laugh, the audience understand that the speaker is not boring. From that moment, they relax and listen.However, if the speaker begins by saying “I am a genius” to the audience, the audience will not be happy with that at all.

Demonstrate who you are, rather than telling them who you are. This is much more believable. A story can perfectly help you demonstrate who you are.