In December, I bought advertising on John Cow Dot Com. The offer I got was to have my 300x250 banner in the RSS feed and my 125x125 banner on the sidebar. It's was a special for December thus I got the RSS banner for free. The goal was to increase the number of blogs in 1 Cool File Blog Directory/Marketplace. Plus, I have a free option to add a blog now so I believed that it should work considering the type of John Cow's readers(mostly bloggers). I created a special landing page just to be able to track the performance of the RSS feed and 125x125 banner. If you want to see the results, then you will need to read the rest on my blog. I do have real numbers. ;)

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