If you believe that old adage, "pictures say 1000 words" works for online marketing, guess again! According to the Eyetracker III study — in which researchers used special "eyetracking" technology to study how people tend to view web pages — visitors almost ALWAYS look at words before they look at images. That means you’d better make sure your words say something that hooks their interest!
A eye-catching, benefit-filled headline, followed by powerful copy that compels your visitors to read down the page, can mean the difference between 1000s of dollars in sales each month — or 100s of dollars each month.
Which do you want to see on your monthly bank statements???
But it’s not just WHAT you say — it’s where you say it.