Are you yielding the highest possible return in search engines from optimizing your pages internal links? If not, then maybe it’s time for a link audit.

With so much time spent being myopic over link building and external links (development of one-way,reciprocal links or building your blog roll), people often forget that they have the most relevant authority site sitting right under their nose - their own pages.

Instead of looking past your own site, how could anything be more on-topic than the pages you have complete control over. If the pages are aged and already have page rank, then it’s just icing on the cake. By tweaking the structure of how your pages pass rank, you can essentially mold how search engines treat the content on those pages.