Let me start from beginning in market or industrial products who wins ? There are 2 financial theory ,first is brand name theory, that any brand name produce high quality products and high price, the second is for newbie,which is targeting the low price market from the same brand, and to build his reputation till he became branded
then after company (a ) which is old branded and high price became the same quality with company (b) which was newbie and start to improve its products to be equally with company (a), at this point who wins?for sure the low price one will sell more, right and logic if the quality is the same and the services so on.