If you owned a brick and mortar store, would you report your sales stats to everyone that walked in the door? If you owned an electronics store, would you tell someone that wanted to buy a television that you knew nothing about televisions? Would you waste that customer’s afternoon by trying to talk to them about a bunch of unrelated jibber jabber? Would you close your store unexpectedly for weeks at a time?

These concepts are Business 101, and I think basic instincts cover this material for most people. What blows my mind is how people think that these principles don’t apply to online businesses.

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