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How Papa John's averted a WOM disaster | So Good

By sogoodblog 229 days ago from http://www.sogoodblog.com

A marketing blunder by a Papa John's affiliate quickly spread across the blogosphere, leading to a potential PR nightmare for the entire brand. I was the blogger who broke the story, and provided follow-up coverage on it for about a week. This post is an op-ed I had published in iMediaconnection about the incident. The story has a bit of everything: the power of bloggers to shape a story, a case study in reputation management, word of mouth and social networks' effects on brand perception.

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Tags: marketing word of mouth internet food business pizza


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