Every website has hotspots. I've spent several hours reading eyetracking studies, heatmap studies, and you name it studies. All of these studies show that websites have certain hotspots in common. I'm not going to link to these studies and let you run off and confuse yourself with a lot of contradictions. I'm going to point out some of the things that are the most important and I'll start with getting visitors to look at your site in the first place.

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