OK, maybe I’m just a snob. A bitter former English major. A latte-swilling, Prius-driving Left Coast elitist. But I see too many copywriters on the Web who could benefit from a remedial high school composition class. I see too many blog posts and SEO-driven pages that do little more than avoid black-hat practices. But here’s the thing: To me, this is awesome. Because as a guy who writes copy that’s optimized for search engines, this is my chance to shine.

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