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Automated Mass Emails With a Nauseating Personal Touch

By ldminteractive 226 days ago from http://bitsonewmedia.com

We've all seen it before and we've all rolled our eyes. We get a suspicious looking letter in the mail—it could be junk or it might be real. We decide it's better to be safe than sorry so we rip open the envelope for a quick look. It's junk alright, but there at the top it reads, "You've been chosen, MATTHEW, to receive a special 0% introductory rate!" This tactic got old the minute we had the technology to do it. Is it really any better to do the same thing to our legitimate subscribers?

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Tags: newsletters email subscriptions communication client experience web design email marketing new media


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